幼稚鬼

國際特赦，透過這平面廣告讓我們了解到世界上的人們對許多事物的麻木不仁，

對人權的忽視，真是寫實的廣告。

Through this print campaign Amnesty international is questioning the unsympathetic

attitude of the people all around the world to the grave human rights violations.

The campaign developed by Colenso BBDO, New Zealand, features situations like

beating and execution that is happening in public places. We can see that the people

are ignoring these cruel incidents of human rights violence.

The campaign effectively conveys the message through arresting visuals.

The copy reads- Ignore us. Ignore human rights.

Ignore us. Ignore human rights. Amnesty International.」

CREDITS